IBTE

IBTE 2026–2027 · Series of International Baby Products, Stationery & Toys Expo

Bring quality products closer to the buyers who need them most.

A Decade of Dedication, Connecting ASEAN. IBTE spans Ho Chi Minh City, Jakarta and Hanoi — the largest and most professional B2B expo series for toys, baby products and stationery in Southeast Asia.

Next Stop · Ho Chi Minh City2026.12.10-13
0
Professional Trade Events
0Years
Deep-Rooted in ASEAN
0+
High-Quality Global Buyers
Global Footprint, Multi-location Synergy

Three Cities, Three Shows

Tap into emerging markets and unlock unlimited global business opportunities across Vietnam and Indonesia.

Ho Chi Minh City6th Edition

Ho Chi Minh City

12.10–13
2026 · DecemberSaigon Exhibition & Convention Center (SECC), Halls A/B
The 6th Ho Chi Minh International Baby Products & Toys Expo & Vietnam Stationery Expo — Vietnam's largest and most professional B2B trade fair for baby products, stationery & toys.
20,000㎡Exhibition Area
1,000+Booths
40,000+Global Buyers
Jakarta10th · UFI Approved

Jakarta

08.18–21
2027 · AugustJakarta International Expo (JIEXPO), Halls B/C
The 10th Indonesia International Baby Products, Stationery & Toys Expo — the largest and most influential industry event in Southeast Asia for toys, trendy toys, stationery and baby products.
20,000㎡Exhibition Area
1,000+Booths
40,000+Global Buyers
Hanoi7th Edition

Hanoi

11.17–20
2027 · NovemberVietnam Exhibition Center (VEC), Halls 1/2/3
The 7th Vietnam International Baby Products, Stationery & Toys Expo — Vietnam's largest, most comprehensive and most influential industry event, co-located with IAE & IGHE.
25,000㎡Exhibition Area
1,250+Booths
60,000+Global Buyers
About IBTE

A Decade, One Mission

Since launching in Jakarta, Indonesia in 2016, IBTE has held 14 professional trade events across Southeast Asia. We have focused on one thing: bringing quality designer toys, baby products, stationery and IP-licensed products to the ASEAN buyers who need them most.

Today, IBTE is the largest and most professional toys and baby products B2B show in its host countries and across ASEAN, with a database of over 290,000 high-quality global buyers, strongly backed by the Asia Toy & Baby Products Association Alliance and governments and industry associations across multiple countries.

???? IBTE INDONESIA 2019 | UFI APPROVED EVENT
2016Founded in Jakarta
3Cities — Jakarta · Ho Chi Minh City · Hanoi
5Major Exhibition Zones
21Systematic Marketing Channels
Six Core Show Advantages
01

Deep Focus on Specialist Segments

The largest and most professional toys & baby products B2B show in its host countries and across ASEAN, attracting international buyers and professional visitors from the region and beyond.

02

Backed by Authoritative Bodies & Associations

Jointly supported by government bodies, national chambers and industry associations of both host countries, plus UFI and ATIA global resources.

03

A Strong, Professional Organizer

Organized by Chaoyu Expo — the largest overseas exhibition organizer under Zhenwei Exhibition Group — together with Chaoyu Culture and authoritative institutions in the host countries.

04

Market-Driven Show Planning

Dedicated zones for toys, trendy toys, stationery, IP licensing and baby products — an efficient one-stop sourcing and business-matching platform.

05

High-Quality Buyer Resources

Buyers gathered via industry associations, specialist markets, trade media and platform channels: distributors, brand agents, wholesalers and VIP professional buyers.

06

Efficient B2B Matchmaking

Dedicated high-quality exhibitor–buyer matchmaking sessions with customized visitor routes and sourcing plans, facilitating business cooperation for both sides.

Exhibition Scope

Five Categories, One Platform

IBTE is a one-stop platform featuring all categories demanded by ASEAN buyers.

Five product categories
Toy Pavilion
01 · TOY PAVILION

Toys

Electric toys, wooden toys, plastic toys, educational & intellectual toys, assembly toys, RC toys, video game consoles, multimedia games, board games, children's play equipment, soft play, tricycles & bicycles, teaching supplies, decorations, etc.

Trendy Toys Pavilion
02 · TRENDY TOYS PAVILION

Trendy Toys

Blind boxes, plush toys, mecha, building blocks, figures, board games, trading card games, BJD dolls, gashapon capsules, independently designed toys, art collectibles, etc.

Stationery Pavilion
03 · STATIONERY PAVILION

Stationery

Children's & student stationery, school supplies, art supplies, back-to-school season stationery, IP-themed stationery, office stationery, toy & stationery sets, paper products & printing, DIY crafts, etc.

IP Licensing Pavilion
04 · IP LICENSING PAVILION

IP Licensing

Cartoon & anime, cultural & museum art, film, TV & variety shows, video games, online literature, sports events, trendy fashion, character images, book publishing, corporate brand & university IP — full-category IP licensing.

Baby Products Pavilion
05 · BABY PRODUCTS PAVILION

Baby Products

Baby strollers, carriers, walkers & high chairs, infant safety products, baby appliances, bottles, pacifiers & feeding products, cribs, wipes, children's furniture & home textiles, baby food, footwear & apparel, accessories, etc.

IBTE mascot
One platform, every category
ASEAN buyers demand.
Show Reviews

Fresh from the Show Floor

The show floor buzzed with energy, packed with visitors and productive business matching in full swing.

IBTE Vietnam · HCMC 2025

2025 Vietnam Review

35,269Professional Visitors
25↑Countries & Regions
Found Satisfactory Suppliers98.5%
Exhibitor Satisfaction95%
Exhibitors Report Fruitful Results83.6%
Targeted On-Site Matchmaking >865
IBTE Indonesia · Jakarta 2026

2026 Jakarta Review

29,198Professional Visitors
30↑Countries & Regions
Found Satisfactory Suppliers95.3%
Exhibitor Satisfaction95%
Exhibitors Report Fruitful Results85%
Targeted On-Site Matchmaking >400
IBTE Vietnam · Hanoi 2026

2026 Hanoi Review

51,001Professional Visitors
10↑Countries & Regions
Found Satisfactory Suppliers94.8%
Exhibitor Satisfaction94.5%
Exhibitors Report Fruitful Results83.5%
Targeted On-Site Matchmaking >563
Show floor Opening ceremony Buyer matching Jakarta entrance SECC venue Global trade
Partnership

Who You Walk With

Accumulated high-quality global buyer resources, endorsed by authoritative industry alliances and government agencies.

290,000+
High-Quality Global Buyer Resources
Partner Brands & Exhibitors
BLOKEESDisneyKAYOU JASONTOYCITYLetsvan TNTSPACEKATETUTOP TOY MINISOBEIFA GROUPMANYU WalmartTargetAEON Moss RetailT'MarkNational Book Store My KingdomSpectra Baby
Global buyer resources
Partner Associations & Institutions
Asia Toy & Baby Products Association Alliance (ATAA) Taiwan Toy Association Hong Kong Toy Brand Association Korea Toy Industry Cooperative Association Indonesia Toy Association (AMI) Vietnam Baby Industry Association Thai Toy Association Malaysia Toy & Baby Industry Association Hanoi Toy Association Vietnam Chamber of Commerce and Industry (VCCI) Vietnam Association of Consumer Goods Development (VACOD) Vietnam Modern Retailers Association Vietnam Association of SMEs (VINASME) Vietnam E-commerce Association (VECOM) Hanoi SME Association (HINSMEA) Malaysian Wholesalers & Distributors Association Indonesian Licensing Association Ministry of Trade, Indonesia Ministry of Industry of Indonesia Embassy of China in Indonesia
Exhibition Scope & Promotion

Get buyers to see you before the show opens

Integrating online and offline resources to deliver all-round, multi-channel promotion and buyer invitations — accurately engaging target buyers and professional visitors.

21+ promotion channels
Divided into four major matrices, covering the full journey from awareness to on-site deal closure.

Matrix 1 · Offline Advertising

  • Bus Advertising
  • Outdoor Advertising
  • Street Advertising

Matrix 2 · Digital Marketing

  • Online Advertising
  • Search Advertising
  • Social Media
  • EDM Blast
  • WhatsApp
  • SMS Marketing

Matrix 3 · On-site Outreach & Invitation

  • Wholesale Market Outreach
  • 1v1 Buyer Invitation
  • Store Partnership
  • Telemarketing
  • Peer Expo Promotion
  • Ticket Distribution

Matrix 4 · Media PR & Broadcasting

  • Media Coverage
  • TV Coverage
  • Radio Advertising
  • Press & Interviews
  • Association Promotion
  • KOL Collaboration
Exhibit & Partnership

Booth Pricing

Flat-rate turnkey booths or flexible raw space — with official multi-show discounts across the IBTE series.

9㎡ Standard Booth (3×3m)

$5,500
flat rate · per booth
  • Carpet, fascia panel, 6m shelving
  • Lighting: 3 fluorescent lamps (HCMC: 2 + 1 spotlight)
  • Info counter ×1, table ×1, chair ×3
  • Power socket ×1, waste bin ×1
Reserve 9㎡
MOST POPULAR

18㎡ Standard Booth (3×6m)

$11,000
flat rate · per booth
  • Carpet, fascia panel, 12m shelving
  • Lighting: 6 fluorescent lamps (HCMC: 2 + 1 spotlight)
  • Info counter ×2, table ×2, chair ×6
  • Power socket ×2, waste bin ×2
Reserve 18㎡

Raw Space (from 18㎡)

$550/㎡
minimum 18㎡ · built by exhibitor
  • Raw space, no facilities included
  • Custom stand design & build by exhibitor
  • Ideal for island booths & brand pavilions
  • Two or more openings: +5% opening fee
Enquire Raw Space
Joint Show Discount
More offers available — contact your dedicated account executive.
10% offBook any two IBTE-series shows in one calendar year
15% offBook any three IBTE-series shows in one calendar year
20% offBook four or more IBTE-series shows in one calendar year

✦ CMO Sponsorship Package — 20+ advertising resources from $680: homepage banner slots, promotional video production, show catalogue ads, visitor badges & tote bags, TV & radio coverage, KOL collaboration, giant inflatable mascots and more. Contact your dedicated account executive for details.

Show Testimonials

Don't take our word for it.
Hear from exhibitors and buyers.

TX
Shantou Tai Xing Yuan Trading Co., Ltd
Roxanne · International Sales
IBTE JAKARTA

"We owe much of our growth to this platform. Through IBTE we secured orders from Toy Kingdom and met major global buyers. Chaoyu Expo allows us to refine our strategy and deepen our presence in Southeast Asia — see you at the next IBTE!"

TT
TOP TOY (Guangzhou) Trading Development
Brand Team
IBTE HANOI

"IBTE is the key bridge to capture this fast-growing market. Visitor quality and efficient buyer matching boosted our overseas brand presence — from Ho Chi Minh City to Hanoi, we saw Vietnamese customers embracing designer toys."

BF
BEIFA GROUP Co., Ltd
Overseas B2B Stationery
IBTE HANOI

"Over the first two days we welcomed 100+ professional buyers — Vietnamese wholesalers, retailers and SEA channel partners. Many placed trial orders. Both professional and efficient. We will book a bigger booth next time."

NB
National Book Store (Philippines)
Retail Merchandise
IBTE JAKARTA

"IBTE Jakarta 2026 features many interesting products with great potential for the Philippine market — a valuable platform to discover new products and establish partnerships with global manufacturers."

MR
Moss Retail
CEO
IBTE HANOI

"IBTE has always been an effective platform for finding quality suppliers in toys, souvenirs and educational goods. This year alone gathered suppliers from China, Japan and Korea — we look forward to upcoming IBTE shows."

MS
MINISO VN
Purchasing Manager
IBTE HCMC

"Quality suppliers worldwide, standing out in design toys and IP derivative merchandise. A highly valuable platform for exchange and cooperation as we advance our localized sourcing strategy."

Ready to meet your next buyer in Southeast Asia?

Talk to the IBTE team about booth reservation, the CMO sponsorship package, or visitor pre-registration.

Hotline400 8738 998
Visitor & Exhibitor Inquiries020-3832 9613
Exhibit Now
Pre-registrationPre-registration
Vietnam websiteVietnam Websiteibte.com.vn
Indonesia websiteIndonesia Websiteibte.co.id

Series of International Baby Products, Stationery & Toys Expo.
A Decade of Dedication, Connecting ASEAN.

Host Cities

Ho Chi Minh City · 2026.12.10-13 · SECC
Jakarta · 2027.08.18-21 · JIEXPO
Hanoi · 2027.11.17-20 · VEC

Official Websites

ibte.com.vn — Vietnam
ibte.co.id — Indonesia

Organizers: Chaoyu Expo · Chaoyu Culture
Co-organizer (Vietnam): VINEXAD
Executing organizer (Indonesia): Peraga Expo

© 2026–2027 IBTE Organizing Committee. All rights reserved. IBTE 2026–2027 · Ho Chi Minh City · Jakarta · Hanoi

IBTE 2024 Guangzhou Launches the Privilege Invitation for VIP Buyers

Time: 2023-11-24 00:00:00

Author: IBTE

From: IBTE Guangzhou 2024

Click:

IBTE 2024 Guangzhou launches the previleage invitation for overseas VIP buyers. Join IBTE Guangzhou right now to get your extra benefits.

IBTE Guangzhou 2024 - The International Baby Products and Toys Expo (Guangzhou) is dated on 10-12 March 2024 at China Import and Export Fair Complex. IBTE is dedicated in infant and child products and toys, as well as art toys for adults. Over 2,000 brands are expected to showcase at IBTE Guangzhou 2024. 



In order to repay the strong support of overseas buyers, IBTE comittee launches Previleage Invitation for VIP overseas buyers. 




WHO ARE VIP OVERSEAS BUYERS? 

VIP Overseas Buyers are the companies from foreign countries with procurement need for baby products and toys at IBTE Guangzhou 2024. The VIP BUYERS attend on behalf of his/her company, and also can organize buyer delegations to join. 



PREVILEAGE FOR VIP OVERSEAS BUYERS


  • FREE HOTEL ACCOMODATION


3 Days/2 nights Free Hotel Stay during IBTE Guangzhou 2024. 






  • SHUTTLE BUS BETWEEN HOTEL - VENUE



Shuttle Bus is provided between hotel to exihbition venue to make your trip convenient





  • B2B MATCHMAKING SERVICE


Suppliers recommended to you for 365 days. We will arrange the matched suppliers to meet you at IBTE Guangzhou 2024, to save your time walking arond and sourcing. 





  • FREE LUNCH COUPONS


Get lunch coupons at exhibition venue for FREE and save your time in sourcing food. 





  • PICK-UP SERVICE FROM AIRPORT


If your buyer delegation is over 20 persons  and arrive at the same time, could apply AIRPORT PICK-UP by committee. 







HOW TO GET PREVILEAGE BENEFITS? 


Step 1: Visitor Registration to get your visitor code.  


Step 2: Submit Free Hotel Application to reserve your room. 


Step 3: Submit Purchase Demand to join Matchmaking Meeting. 


Step 4:  Attend IBTE Guangzhou 2024 on time 



VISITOR REGISTRATION LINK 


E-mail: ritali@chaoyu-expo.com


Invite your business partners and friends from overseas together to join IBTE Guangzhou 2024, You could get AIRPORT PICK-UP SERVICE by committee and more extra benefits. 


With the joint efforts of local governments, associations and industrial belts, and under the supports of Canton Fair Group, IBTE Guangzhou 2024 will bring you the best manufacturers for baby products, child products, kids toys, STEAM toys, designer Toys, etc. Welcome to IBTE Guangzhou 2024 


Date: 10-12 March 204

Venue: China Import & Export Fair Complex

Location: Guangzhou, China

Website: www.ibtefair.com/en



----------------------------------

About the Organizers



China Chamber of Commerce for Import and Export of Light Industrial Arts and Crafts (CCCLA)

 

CCCLA is the most authoritative trade organization in China's light industrial arts and crafts industry and a member of the Canton Fair Leading Committee. Found in 1988, under the guidance of the Ministry of Commerce, CCCLA is a National Level Organization composed of enterprises engaged in production, import and export of footwear, furniture, suitcases & bags, toys, ceramics, glassware, tableware & kitchenware, jewelry, and so on. The membership of CCCLA has exceeded 13,000.

 

www.cccla.org.cn



China Foreign Trade Guangzhou Exhibition Co.,Ltd. (CFTE)

 

CFTE is a wholly-owned subsidiary of China Foreign Trade Centre Group,Ltd. under the Ministry of Commerce of China, providing comprehensive and quality services for global clients. CFTE hosts and organizes a good number of brand exhibitions. It is also the agent of dozens of outbound exhibitions. Covering industries such as furniture and building decoration, automobile accessories and services, printing, industrial automation, commercial supporting services and consumer goods, with a total exhibition space of over 1,900,000 sqm, CFTE events serve 12,000 exhibitors and 1,000,000 visitors every year. 

 

www.fairwindow.com.cn 

 


Guangdong Chaoyu Exhibition Co.,Ltd. 

 

Chaoyu Exhibition is a member of UFI, the international Exhibition Union. It is a rapidly rising famous international exhibition enterprise in China. Looking to the future, linking buyers and suppliers in China with emerging markets around the world as the mission! Chaoyu Exhibition has an international leading professional exhibition service team of more than 200 people, focusing on the super Asian market with the greatest development potential. It currently hosts 17 international professional exhibitions and foreign trade exhibition halls in Guangzhou, Haikou, Jakarta, Hanoi, New Delhi and Klang. The industry sectors includes consumer electronics, home appliances, gifts, baby products and toys, hotel and catering suppliers, cross-border e-commerce industry, etc. 

 

www.chaoyuexpo.com 


 

Co-organizer for Guangzhou Art Toys Expo: 

 


DongGuan Toy & Juvenile Products Association

 

DongGuan Toy & Juvenile Products Association was established on December 18, 2000, under the strong voice of the industry, led by the Dongguan Branch of the China Council for the Promotion of International Trade, and volunteered by experts, professors, arts and crafts experts from toy design, development, production, marketing, research, education and other enterprise units and societies.

 

DongGuan is well-knon as the " CITY OF ART TOYS IN CHINA", gathering the top toy manufacturers and factories. 

 

www.wjyt-dg.org

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