十年深耕,链通东盟。IBTE 系列展覆盖越南胡志明、河内与印尼雅加达三大商贸枢纽,是东南亚规模最大、最专业的玩具及婴童用品 B2B 展会系列。
场馆 · 西贡会展中心 SECC A/B 馆
距市中心15分钟 · 越南南方最大会展中心之一
场馆 · 雅加达国际会展中心 JIEXPO B/C 馆
展馆占地44公顷 · 印尼最大工业会展场地之一
场馆 · 越南展览中心 VEC 1/2/3 馆
世界最大圆形展馆 · 距内排机场仅15分钟
自 2016 年于印尼雅加达启动,IBTE 已在东南亚连续举办 14 场专业贸易盛会。十年间,我们只专注一件事:把潮玩、玩具、婴童用品、文具与 IP 授权的好产品,带到最需要它的东盟买家面前。
如今,IBTE 已是举办地所在国及东盟地区规模最大、最专业的玩具及婴童用品 B2B 展会,累计沉淀超 29 万高质量全球买家资源,并获得 ATAA 亚洲玩具婴童协会联盟及多国政府机构、行业商协会的联合支持。

全球第四大人口国,约 6,600 万 14 岁以下儿童,每年新增 400–500 万新生婴儿。
14 岁以下儿童青少年约 2,300 万,35 岁以下年轻群体占比超 56%。
同比增长 13.7%,中国连续二十多年稳居越南第一大贸易伙伴。
同比增长 13.4%,超 90% 货物贸易享受零关税,中国连续 13 年第一大伙伴。
深度聚焦玩具、潮玩、婴童用品、IP 授权及文具细分领域,是举办地所在国及东盟地区规模最大、最专业的玩具婴童 B2B 展会。
获印尼、越南两国政府权威机构及多国行业商协会联合支持,依托 ATAA 亚洲玩具婴童协会联盟资源,显著提升专业性与影响力。
广东省最大外展机构、东南亚最大玩具婴童展主办方、UFI 成员潮域展览,携手潮域文化及举办国权威机构联合主办。
紧贴越南与印尼各自市场特性、消费需求及潜力趋势设置五大展区,提供高效专业的一站式采购与商贸对接平台。
深度整合当地行业协会、专业市场、行业媒体及平台渠道资源,精准汇聚品牌代理商、批发商及电商大卖等高质量买家。
专设 VIP 买家与参展商 B2B 商贸配对环节,按买家选品偏好定制采购参观路线,助力商贸合作高效达成。

电动/木制/塑料玩具、益智组装、遥控玩具、童车童床、桌面游戏、儿童运动器材等。

盲盒、毛绒玩具、机甲、积木、手办、桌游、集换卡牌、BJD 娃娃、动漫周边等。

儿童/学生文具、书包笔袋、IP 授权文具、纸制品印刷品、美术画材及手工 DIY 等。

卡通动漫、文博艺术、影视综艺、电子游戏、体育赛事、潮流时尚等全品类 IP 授权。

婴儿手推车、安全座椅、奶瓶奶嘴、育婴电器、儿童护理、童鞋童服、儿童家具等。





累计沉淀高质量全球买家资源,广泛覆盖各级分销渠道与终端市场。
* 以下为部分支持与合作单位,排名不分先后
系统化展会推广方式归纳为四大矩阵,覆盖从认知到到场的完整链路 — 每一届展会,都是一次城市级的市场动员。
Joint Show Discount · 预订越多,优惠越高
2026–2027 三城档期正在预订中,早订早得黄金展位。展位咨询与观众登记,一个电话搞定。
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官方视频号Time: 2021-10-07 17:27:16
Author: Chaoyu Exhibition
From: IBTE2022
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Show Release No. 2/2021
Guangzhou, China | October, 2021
IBTE 2022 Presents New Highlights and New Market Trends!
Exploring the Global New Market Trends of Baby and Toy Industry at IBTE
Jointly organized by China Foreign Trade Guangzhou Exhibition Co., Ltd., China Chamber of Commerce for Import and Export of Light Industrial Arts and Crafts, and Guangdong Chaoyu Exhibition Co., Ltd., the International Baby Products and Toys Expo (Guangzhou) & the International E-commerce Selection Exhibition (Guangzhou) on Baby Products and Toys (hereinafter referred to as: IBTE Guangzhou) aims to build up a professional information and communication platform for baby products and toys industries. The next edition of IBTE will return on May 09-11, 2022 expecting more floor space, more specific showcases, more exhibitors and complementing concurrent activities.
Located in Guangzhou, IBTE mainly concentrates on the domestic market in China and is supplemented by the international market. In the last edition of IBTE, more than 50,000 trade buyers from agents, retailers, wholesalers, service providers, chains suppliers, online live broadcast and cross-border e-commerce companies visited the show.
Four Highlights Upgraded IBTE to a New Level
1. Top One E-commerce Platform for Maternity, Infant and Child Products and Toys in China
More participation of the top e-commerce brands would be one of the highlights of IBTE Guangzhou 2022. Jingdong, Tmall, Taobao, Pin Duo Duo, Amazon, 1688, eBay, Wish, Alibaba.com, Aliexpress, Shopee, Lazada, Hugo and many other leading e-commerce platforms would showcase on site.
2. Specific Showcases Meet the New Trends of the Maternity, Infant and Child Products and Toy Market
In the edition of 2022, IBTE would set up more specific showcases and concurrent activities to assist all the relevant parties in the maternity and toy industries according to the new market trends and requirements.
The IBTE 2022 would occupy an exhibition area of more than 80,000 square meters with a collection of over 100,000plus new and explosive products in the four specific showcases of IBTE, namely ‘IBTE Toy and Fun’, ‘IBTE Baby Fashion’, ‘IBTE Nutrition and Leisure Food’and ‘IBTE Mum and Baby’. Each showcase and pavilion area would be interpreted by the brands and products, allowing the content of pan-maternal and infant consumption to be concretely presented, which will help the industry to develop new demands for the maternity, infant and child products and toy market.
3. Various Activities Energize the Pan Maternal and Infant industry to“Exploring the New Future”
In conjunction with IBTE 2022, A Top-Level Industry Summit with 4 sub-sessions and more than 50 parallel side meetings would be held. In the Summit, the government officials, industry experts, consumers and representatives from the leading enterprises would jointly interpret and discuss the latest hot topics and market data to accelerate the development of the maternity, infant, child products and toy industry.
Through the various activities such as the‘Maternal and Child Cross-border E-commerce Summit’, the ‘Omni-channel E-commerce Selection Conference’, the‘China Maternal and Child Industry Retailers Conference’, the ‘Trendy IP Design Competition’and the‘Children's Clothing Illustration Application Design Competition’, IBTE will provide the exhibitors and visitors a platform for the whole industry to exchange the information and communicate and allow the industry insiders to grasp the latest market trends. Preparations for the newly upgraded ‘IBTE Award’ has been also started.
4. VIP Buyer Matchmaking
For the “VIP Buyer Matchmaking”,the organizers plan to invite more than 100 VIP buyers from the large-scale dealers/agents, infant and child chains, large-scale integrated/vertical/cross-border e-commerce companies, hypermarkets, department stores/shopping centers, mother and child KOL, boutique collection stores and other large buyers and high-quality suppliers in China and abroad to participate. Exhibitors would have the chance to meet Tiktok, Dangdang, Jingdong, 1688, Tmall, Taobao, SPELT, Amazon, eBay, Wish, Alibaba.com, Aliexpress, Shopee, Lazada, Hugo, Dangdang, Beibei, NetEase, Koala, Huarun OLE, Wuming, Bu Bee Lotus, Daxiang, Tianhong etc.
IBTE 2022 Privilege Package for Nominated VIP Buyer
1. VIP Buyer MatchMaking Privilege
VIP Buyer could meet the exhibitors online before the show knowing more details about the manufacturers, their products and services.
2. Admission on the VIP Lounge
In the VIP Lounge onsite at IBTE, the organizers offer the free drinks, snacks and stationery for the VIPs during the whole show period.
3. Exclusive VIP Pass and Expressed Entrance
With the VIP Pass, you would be the "Life-Time" exclusive visitor of IBTE and enjoys the different VIP services every edition.
4. NEW!!! Free VIP Marketing Service
VIP Buyers could enjoy the free advertisement package on the IBTE official website, wechat channel as well as the IBTE supported "Baby Rainbow News", an industrial newsletter dispatched to more than 260,000 clients in the maternity, infant, child products and toy industry in China and abroad every week.
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About the Organizers
China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA)
Founded in 1988, CCCLA is, in accordance with relevant rules and regulations, a national level organization composed of enterprises engaged in production, import and export of footwear, furniture, suitcases & bags, toys, ceramics, glassware, tableware & kitchenware,jewelry, and so on. The membership of CCCLA has exceeded 13000.
China Foreign Trade Guangzhou Exhibition Co., Ltd. (CFTE)
CFTE is wholly owned by CHINA FOREIGN TRADE CENTRE GROUP, Ltd. under the Ministry of Commerce of China. With a professional team of 130 people, CFTE is one of the most competitive and influential exhibition companies in China, providing comprehensive and quality services for the global business community. CFTE is composed of four business branches: CFTE Furniture Exhibition Company, CFTE Building & Decoration Exhibition Company, CFTE Outbound Exhibition Company and CFTE Business Development Exhibition Company. It also has seven operational departments.
Guangdong Chaoyu Exhibition Co., Ltd. (Chaoyu Exhibition)
Chaoyu Exhibition is a member of UFI, the international Exhibition Union. It is a rapidly rising famous international exhibition enterprise in China. Looking to the future, linking buyers and suppliers in China with emerging markets around the world. Wave field exhibition by the industry's leading B2B media Asia than operation, excellent management team was founded before the company is currently in Guangzhou, Shenzhen, Shanghai, Quanzhou, Dongguan, Zhongshan, Jiangmen, Huizhou, Foshan, Wuxi, Chenghai, Shantou, Jieyang and Chaozhou, Ningbo, Yangjiang, Jiaxing, Hangzhou, Wenzhou, Changsha and Haikou.