As the largest consumption season since the outbreak of the epidemic, 618 activities on major e-commerce platforms have been carried out in full swing. This year's 618 is no longer focused on a specific day, but instead builds on a wave of events to create a nationwide shopping carnival that nearly runs through June. In the massive hot style, the final seconds of the fierce competition, consumers once again with super strength "chop hand" to refresh the sales record.

360buy announced 618 whole battle report in the early morning. Data shows that the cumulative order amount of JINGdong's 618 Global Mid-year Shopping Festival reached 269.2 billion yuan from 0:00 on June 1 to 24:00 on June 18, setting a new record. Alibaba announced that in 2020, Tmall 618, as the biggest consumer season since the outbreak of the epidemic, had placed 698.2 billion yuan worth of orders, setting a new record. According to Alibaba officials, this figure represents much more than a consumption binge. At the same time, Suning published its 618 24-hour war bulletin. Within 24 hours, Suning's omni-channel sales volume increased by 129%, large FMCG orders by 223%, and home business orders surged by 510%. Retail cloud store sales rose 416%.

In the toy category of JINGdong supermarket, the turnover of magnetic blocks in 10 hours is 9 times that of the same period last year, and that of Brookco brand in 12 hours is 19 times that of the same period last year. Meanwhile, the turnover of children's board games /STEAM educational toys is 150% higher than that of the same period last year.

Tmall big data also shows that the sales of building blocks are still high, and more than half of them are bought by parents born in the 1990s. At the same time, the marketing director of Suning Red Children also revealed that on suning Red Children's platform, 618 on the first day of toy sales growth in the building blocks products occupied the top spot, among which LEGO Technic Group series remote control stunt racing has become the highest selling single product.

The 1-minute turnover of 618 toy Musical Instruments in JINGdong supermarket increased more than 7 times year on year

On June 18, the shopping festival of JINGdong 618 set off a shopping climax in the whole year. In the first 10 minutes, the overall turnover of Jingdong supermarkets increased by 500% year on year, and the turnover of over 2000 brands increased by 100% year on year in 10 minutes, demonstrating its status as the home of 618 brands at home and abroad.

In the first minute of the 618 day, the sales volume of toy Musical Instruments increased by seven times compared with the same period last year. Among them, the turnover of blocks in the first 30 minutes is 20 times that of the same period last year, the turnover of magnetic blocks in one hour is 4.5 times that of the same period last year, and the turnover of trendy toys in one hour is 10 times that of the same period last year.

In recent years, with the rapid rise of blind box economy, toys are not only the exclusive property of children, but also one of the ways for young people to relax and entertain themselves. In the first 30 minutes of 618 in Jingdong supermarket, the transaction volume of ethnic plucked instruments increased by 373% year-on-year. The turnover of trendy toys in 30 minutes was 12 times that of the same period last year, lego in 1 hour was 5 times that of the same period last year, Qiaohu in 1 hour was 7 times that of the same period last year, and sugar rice in 1 hour was 52 times that of the same period last year. Casio's one-hour brand turnover was five times that of the same period last year; The one-hour brand turnover of Xinghai was 72 times that of the same period last year.

At the same time, the trend of intelligent, high-end and experiential toys is very obvious. In the first hour of 618 in Jingdong supermarket, the transaction volume of intelligent robots is three times that of the same period last year, and the transaction volume of remote-controlled cars is four times that of the same period last year. The transaction volume of programming robots in just 15 minutes is equivalent to the transaction volume of the whole day last year.

In the face of the ongoing JINGdong 618 Global Mid-year Shopping Festival, more and more consumers will join in to buy their favorite toy products for themselves or their children and bring more happiness to their lives.