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    由中国轻工工艺品进出口商会(简称轻工商会)、中国对外贸易广州展览总公司(简称中贸展)和广东潮域展览有限公司(简称潮域展览)联合主办的广州国际孕婴童产品博览会(中文简称广州童博会,英文简称IBTE( Guangzhou))定于2021年4月6日至8日在广州·中国进出口商品交易会展馆(简称广交会展馆)举行。首届展会预计超过1000家企业,1500个品牌参展,展览面积预计达到60000平方米。

    2010年中国孕婴童市场规模已经突破1万亿元。随着人均可支配收入提高、二胎开放、新生代妈妈孕婴童商品消费意愿加强和母婴家庭人群的迅速扩张,中国孕婴童市场将持续增长。预计2020年孕婴童市场规模将突破3万亿,市场空间广阔

    为了紧跟市场发展趋势,把握国内消费机遇,引领行业共同前行,中国轻工商会、中贸展和潮域展览强强联合,共同举办广州童博会,致力于搭建一个全品类、专业、有效的交流及采购平台。广州童博会由“广州国际孕婴童用品展”、“广州国际玩具及幼教产品展”、“广州国际孕婴童食品展”、“广州国际孕婴童鞋服及配饰展”、“广州国际孕婴童工业展”“广州国际IP授权展”六大主题展组成,覆盖孕婴童上下游全产业链,为行业同仁提供华南孕婴童全品类一站式行业盛会。

    主办方将通过十六种渠道向几十万的国内外专业买家进行推广及邀约,全方位覆盖电商、零售渠道、大型卖场、百货及商业地产,海外孕婴童采购商等专业、优质的买家及孕婴童产业链从业者。展会期间,还将举办“华南孕婴童产业峰会”、“电商选品大会”、“品牌展商新品发布会”、“国际大牌专场招商会”、“VIP买家专场对接会”、“IP授权对接会”、“十大创新设计及流行爆款产品颁奖活动”、“品牌展商及VIP买家交流对接会”等一系列产业交流、供需对接、行业研讨、产品发布等专业配套活动,为国内外孕婴童从业者提供精准对接、商务往来、技术交流、资源整合、信息拓展的最佳平台。

    高起点、高规格、国际化。广州童博会将与您一起树立华南孕婴童展新标杆!

 



IBTE Guangzhou

Dairy products continued to grow for 6 months in the first half of 2020

Time: 2020-07-24 12:16:58

Author: 潮域展览

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Time flies, already more than half 2020, affected by the outbreak of economic development of all walks of life are not very good, happy, dairy products online consumption and growth continue to mainta

Time flies, already more than half 2020, affected by the outbreak of economic development of all walks of life are not very good, happy, dairy products online consumption and growth continue to maintain steady growth, behind it is milk prices for the quality of subsoil and to product innovation research and development, is the consumer confidence in domestic dairy products is growing and support, the following only in ali channels, for example, presents the dairy sales growth trend.

01 Each category continues to grow, the average price of yogurt has declined

In the first half of the year, the sales volume of liquid milk industry was 6.819 billion yuan, with the same increase of 120.03%, among which the sales volume of white milk was 3.554 billion yuan, with the same increase of 81.54%. Yogurt sales reached 1.593 billion yuan, up 66.05%. Yogurt sales rose 66.05 percent to 1.593 billion yuan. Compared with the january-June period last year, the percentage of sales of white milk and yogurt fell, meaning other categories such as cryogenic milk increased.

In June, the sales volume of Liquid milk industry in Ali Channel was 1.801 billion yuan, with a corresponding increase of 130.83%. The sales volume was 32.023 million pieces, with a corresponding increase of 104.47%, and the average product price was 56.23 yuan, with a corresponding increase of 12.89%.

In terms of molecular category, white milk accounted for 52.17%, with a year-on-year decrease of 10.73 PCTS, while yogurt accounted for 22.02%, with a year-on-year decrease of 8.69 PCTS. In June, the sales volume of white milk was 939 million yuan, with a year-on-year increase of 91.46%, and the average price was 72.08 yuan, with an increase of 21.51%. Yogurt sales in June reached 396 million yuan, up 65.52 percent, with the average price at 52.28 yuan, down 4.27 percent year-on-year

2020年上半年乳制品持续6个月增长

Dairy products continued to grow for 6 months in the first half of 2020

02 milk enterprise online sales growth is obvious

In the first half of the year, the sales volume of Yili through Ali channel was 1.475 billion yuan, with a corresponding increase of 93.44%. In June, the sales volume was 420 million yuan, with a corresponding increase of 139.43%, and the sales volume was 6.3867 million pieces, with a corresponding increase of 105.77%, with an average price of 65.82 yuan, with a corresponding increase of 16.36%.

In the first half of the year, The sales volume of Mengniu through Ali channel was 1.090 billion yuan, with a corresponding increase of 60.82%. In June, the sales volume was 207 million yuan, with a year-on-year decrease of 5.40%. The sales volume was 3.8033 million pieces, with a year-on-year decrease of 6.02%, with an average price of 54.42 yuan, with a year-on-year increase of 0.65%.

In June, the sales volume of Guangming was 74,433,700 yuan, with an increase of 109.16% and sales volume of 1,143,900 pieces, with an increase of 89.66%, with an average price of 65.07 yuan, with an increase of 10.28%. Yili's online share in June was 23.35%, up 0.84 PCT year-on-year, while Mengniu's online share was 11.49%, down 16.55 PCTS year-on-year

2020年上半年乳制品持续6个月增长

Yili Amouxi and Yili Jindian Pure milk are the top yogurt and white milk respectively

In terms of yogurt, the sales volume of Yilian Muhi flavored sour milk reached 56,509,300 yuan, ranking the first place in yogurt category. The sales volume of normal temperature plain yogurt adopted by a cow reached 31,455,700 yuan, ranking the second place in yogurt list.

In terms of white milk, yili Jindan pure milk sales amount is 66,695,100 yuan, ranking the first place in white milk, while Yili sterile brick pure milk sales amount is 40,299,500 yuan, ranking the second place in white milk list.

2020年上半年乳制品持续6个月增长

04 milk powder industry year on year maintain high increase, leading position is stable

The sales volume of milk powder in the first half year was 6.352 billion yuan, with an average price of 296.7 yuan per piece. In June, the sales volume of Infant milk powder industry in Alibaba Channel reached 1.59 billion yuan, with a corresponding increase of 50.6%. The sales volume was 4.553 million pieces, up 31.7% year on year. The average price was 348.9 yuan/piece, with a corresponding increase of 14.5%.

In terms of brands, in June, Aptamae, Feihe and Frisujia ranked top 3 in terms of sales volume, accounting for 18%, 10% and 8% respectively.

From the point of view of major milk powder brands, the sales volume of Aptamil was 284 million yuan, with a 59.1% increase, and the average price was 378.25 yuan/piece, with a 25.9% increase. The sales volume of Aptamil was 751,700 pieces, up 26.4% year on year.

The sales volume of Feihe was 153 million yuan, with an increase of 119.9%, and the average price was 346.8 yuan/piece, 13.6% lower than that of the previous year. The sales volume was 442,000 pieces, with an increase of 154.6%.

The sales volume of Friso was 128 million yuan, with a 71.3% increase, and the average price was 443.4 yuan, with a 28.8% increase, and the sales volume was 289,000 pieces, with a 33.0% increase;

A2 sales volume was 106 million yuan, with an increase of 27.9%; average price was 484.7 yuan/piece, with an increase of 7.6%; sales volume was 220,000 pieces, with an increase of 18.8%;

Wyeth's sales volume was 84.421 million yuan, with a 15.1% increase. The average price was 399.2 yuan/piece, with a 29.5% increase. The sales volume was 212,000 pieces, with a year-on-year decrease of 11.2 percent.

2020年上半年乳制品持续6个月增长

2020年上半年乳制品持续6个月增长


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