由中国轻工工艺品进出口商会（简称轻工商会）、中国对外贸易广州展览总公司（简称中贸展）和广东潮域展览有限公司（简称潮域展览）联合主办的广州国际孕婴童产品博览会（中文简称广州童博会，英文简称IBTE（ Guangzhou））定于2021年4月6日至8日在广州·中国进出口商品交易会展馆（简称广交会展馆）举行。首届展会预计超过1000家企业，1500个品牌参展，展览面积预计达到60000平方米。
2010年中国孕婴童市场规模已经突破1万亿元。随着人均可支配收入提高、二胎开放、新生代妈妈孕婴童商品消费意愿加强和母婴家庭人群的迅速扩张，中国孕婴童市场将持续增长。预计2020年孕婴童市场规模将突破3万亿，市场空间广阔。
为了紧跟市场发展趋势，把握国内消费机遇，引领行业共同前行，中国轻工商会、中贸展和潮域展览强强联合，共同举办广州童博会，致力于搭建一个全品类、专业、有效的交流及采购平台。广州童博会由“广州国际孕婴童用品展”、“广州国际玩具及幼教产品展”、“广州国际孕婴童食品展”、“广州国际孕婴童鞋服及配饰展”、“广州国际孕婴童工业展”“广州国际IP授权展”六大主题展组成，覆盖孕婴童上下游全产业链，为行业同仁提供华南孕婴童全品类一站式行业盛会。
主办方将通过十六种渠道向几十万的国内外专业买家进行推广及邀约，全方位覆盖电商、零售渠道、大型卖场、百货及商业地产，海外孕婴童采购商等专业、优质的买家及孕婴童产业链从业者。展会期间，还将举办“华南孕婴童产业峰会”、“电商选品大会”、“品牌展商新品发布会”、“国际大牌专场招商会”、“VIP买家专场对接会”、“IP授权对接会”、“十大创新设计及流行爆款产品颁奖活动”、“品牌展商及VIP买家交流对接会”等一系列产业交流、供需对接、行业研讨、产品发布等专业配套活动，为国内外孕婴童从业者提供精准对接、商务往来、技术交流、资源整合、信息拓展的最佳平台。
高起点、高规格、国际化。广州童博会将与您一起树立华南孕婴童展新标杆！
To support export to domestic sales, we need to pay attention to both advantages and disadvantages
Time： 2020-07-01 16:11:08
Author： 潮域展览
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The COVID-19 epidemic has had a severe impact on the global economy. Due to shrinking external demand, blocked channels and poor logistics, some foreign trade enterprises have been affected by the new
The COVID-19 epidemic has had a severe impact on the global economy. Due to shrinking external demand, blocked channels and poor logistics, some foreign trade enterprises have been affected by the newly signed orders. With the full resumption of production and business, domestic market demand continues to pick up, many foreign trade enterprises began to "turn inward", the State Office has recently issued a special document to support the export of foreign trade enterprises to domestic sales.
The realization of export to domestic sales, from the perspective of foreign trade enterprises need to solve two major problems. The first is the strategic positioning of enterprises. According to the different purposes of export to domestic sales, foreign trade enterprises can be divided into two situations. One is to solve the urgent need through domestic sales, and continue to focus on the international market in the future. It should be noted that at present, the degree of internationalization of the domestic market is very high, all optimistic about the Chinese market enterprises through investment or export into the domestic market, many export products in the domestic market have a large number of competing products, export to domestic market competition is no less than the international market. It is not easy for foreign trade enterprises to successfully transfer to domestic market without large-scale investment of resources. The other is to turn domestic sales as a major strategic transformation of enterprises, ready for long-term investment. For example, Huawei, Midea and Gree, which enjoy a high reputation in the domestic market, were once processing trade export enterprises. This requires enterprises to invest on a large scale even in the case of severe contraction of external demand, which may lead to the shortage of resources such as capital and talents
。
Second, the problem of enterprise marketing strategy. The products of many foreign trade enterprises are produced according to the demand of export market, which may not conform to the domestic consumption preference. Moreover, many foreign trade enterprises focus on the processing link, are not familiar with product research and development and channel promotion, and their brand awareness in China is not high. When foreign trade enterprises decide to transfer their export products to domestic market, they need to choose products that meet the needs of the domestic market, carry out brand promotion and find appropriate distribution channels. For many foreign trade enterprises, these are unprecedented challenges.
Externally, foreign trade enterprises may encounter the problem of applying different standards for domestic sales and export sales at the policy level, that is, the qualified products produced by foreign trade enterprises according to the standards of export destination countries may not meet the technical indicators requirements of relevant domestic standards, and may not be able to sell in China.
It can be seen that to support the export of foreign trade enterprises to domestic sales, we should start with short-term support and long-term support. In the short term, efforts should be made to reduce burden and increase income in order to improve the viability of enterprises under the epidemic. In terms of burden reduction, the state has allowed foreign trade enterprises to make a written commitment to sell through self-declaration of conformity to the standard obstacles faced by foreign trade enterprises in transferring exports to domestic sales. We can also further reduce the system cost by improving the facilitation level of customs inspection of tax exchange. For example, make good use of the export tax rebate policy of foreign trade enterprises, open a tax rebate green channel, shorten the tax rebate time, help enterprises revitalize the capital chain, indirectly help enterprises to prepare for the improvement of domestic sales of start-up capital. In terms of increasing revenue, it can help foreign trade enterprises build cooperation platforms or hold various online exhibitions to make good use of offline and online channels to sell their existing products.
In the long run, various policy innovations should be adopted to create conditions for enterprises to base themselves on two markets and two kinds of resources. In particular, attention should be paid to innovation, standards and digitalization to effectively reduce the cost of strategic transformation of enterprises.
First, we will implement innovation policies. Shifted, is not a simple "change the market to sell things", needs to have a meet domestic consumption preference, good product that, therefore, enterprises must increase investment in innovation, therefore, it is necessary to improve the innovation policy is practical, enterprises innovation policy in before, should fully solicit the opinions of the relevant enterprises, so that the innovation policies can truly benefit the enterprises.
Second, accelerate the internationalization of standards. In addition to supporting the development of "same line, same standard and same quality" products, we should also promote the convergence of domestic and foreign standards. We will establish a system for comparing and reporting standards at home and abroad, encourage Chinese standards to "go global", actively participate in the revision of international standards, and support China's technical standards for competitive industries to become international standards, so as to fundamentally eliminate the differences between domestic and foreign standards.
Third, to enhance the digital capability of enterprises. Although online channels are growing fast, competition is fierce. Foreign trade enterprises should be encouraged to speed up digital construction, realize comprehensive digital transformation through domestic e-commerce and cross-border e-commerce, reach consumers in various countries, enter diversified overseas markets, create brands and build global digital supply chains.
