IBTE Guangzhou

2026–2027 玩具文具及婴童用品系列展 · ibte.co.id · ibte.com.vn
全国服务热线 400 8738 998
IBTE 2026–2027 · 玩具文具及婴童用品系列展

把好产品,带到离它最近的买家面前

十年深耕,链通东盟。IBTE 系列展覆盖越南胡志明、河内与印尼雅加达三大商贸枢纽,是东南亚规模最大、最专业的玩具及婴童用品 B2B 展会系列。

下一站 · 胡志明 2026.12.10-13
五大品类 IBTE 吉祥物
0场
已办专业贸易盛会
0年
深耕东盟市场
0+
高质量全球买家
0大
品类一站式采购
Three Cities · Three Shows

三城三展 · 全球布局,多点联动

连接新兴市场,开启全球无限商机 — 一张展位,通吃北盟、印尼与辐射市场
越南 · 胡志明 胡志明市天际线
06届

胡志明国际玩具及婴童用品展HO CHI MINH CITY · SECC

2026YEAR
12.10THU
–
12.13SUN

场馆 · 西贡会展中心 SECC A/B 馆
距市中心15分钟 · 越南南方最大会展中心之一

20,000㎡展览面积
1,000+展位数量
40,000+全球采购商
越南规模最大 B2B 行业展 北东盟采购核心
印度尼西亚 · 雅加达 UFI ✔ 雅加达天际线
10届

印尼国际玩具潮玩文具及婴童用品展JAKARTA · JIEXPO

2027YEAR
08.18WED
–
08.21SAT

场馆 · 雅加达国际会展中心 JIEXPO B/C 馆
展馆占地44公顷 · 印尼最大工业会展场地之一

20,000㎡展览面积
1,000+展位数量
40,000+全球采购商
UFI 国际认证展会 2016年首展发源地
越南 · 河内 河内 VEC 展馆
07届

越南国际玩具潮玩文具及婴童用品展HANOI · VEC

2027YEAR
11.17WED
–
11.20SAT

场馆 · 越南展览中心 VEC 1/2/3 馆
世界最大圆形展馆 · 距内排机场仅15分钟

25,000㎡展览面积
1,250+展位数量
60,000+全球采购商
与 IEAE · IGHE 三展齐发 覆盖逾2.2亿人口市场
About IBTE

十年,只做一件事

A Decade, One Mission

自 2016 年于印尼雅加达启动,IBTE 已在东南亚连续举办 14 场专业贸易盛会。十年间,我们只专注一件事:把潮玩、玩具、婴童用品、文具与 IP 授权的好产品,带到最需要它的东盟买家面前。

如今,IBTE 已是举办地所在国及东盟地区规模最大、最专业的玩具及婴童用品 B2B 展会,累计沉淀超 29 万高质量全球买家资源,并获得 ATAA 亚洲玩具婴童协会联盟及多国政府机构、行业商协会的联合支持。

2019UFI 国际认证 2024优秀出展项目 GD“粤贸全球”推荐展会 CN多省市重点推荐境外展会
IBTE 开幕式
2.9 亿

印尼人口红利

全球第四大人口国,约 6,600 万 14 岁以下儿童,每年新增 400–500 万新生婴儿。

1.02 亿

越南人口红利

14 岁以下儿童青少年约 2,300 万,35 岁以下年轻群体占比超 56%。

$2,961 亿

中越贸易额(2025)

同比增长 13.7%,中国连续二十多年稳居越南第一大贸易伙伴。

$1,675 亿

中印尼贸易额(2025)

同比增长 13.4%,超 90% 货物贸易享受零关税,中国连续 13 年第一大伙伴。

Six Core Advantages

六大办展优势

权威行业联盟与两国政府机构背书,是六大优势背后最硬的底气
01

细分专业领域的深度聚焦

深度聚焦玩具、潮玩、婴童用品、IP 授权及文具细分领域,是举办地所在国及东盟地区规模最大、最专业的玩具婴童 B2B 展会。

02

权威机构与行业协会支持

获印尼、越南两国政府权威机构及多国行业商协会联合支持,依托 ATAA 亚洲玩具婴童协会联盟资源,显著提升专业性与影响力。

03

硬核办展单位,高效专业

广东省最大外展机构、东南亚最大玩具婴童展主办方、UFI 成员潮域展览,携手潮域文化及举办国权威机构联合主办。

04

精准对接市场需求的规划

紧贴越南与印尼各自市场特性、消费需求及潜力趋势设置五大展区,提供高效专业的一站式采购与商贸对接平台。

05

高质量采购商资源整合

深度整合当地行业协会、专业市场、行业媒体及平台渠道资源,精准汇聚品牌代理商、批发商及电商大卖等高质量买家。

06

高效高质的商贸配对

专设 VIP 买家与参展商 B2B 商贸配对环节,按买家选品偏好定制采购参观路线,助力商贸合作高效达成。

Five Categories · One Platform

五大品类 · 一个平台

IBTE 用一个平台,把东盟采购商真正需要的全品类聚到同一屋檐下
潮玩现场

一站式采购与商贸对接平台

展区紧贴越南与印尼两国市场特性、消费需求及潜力趋势设置,为参展商与买家提供高效专业的对接体验。

玩具展区
#01

玩具展区

Toy Pavilion

电动/木制/塑料玩具、益智组装、遥控玩具、童车童床、桌面游戏、儿童运动器材等。

潮玩展区
#02

潮玩展区

Trendy Toys Pavilion

盲盒、毛绒玩具、机甲、积木、手办、桌游、集换卡牌、BJD 娃娃、动漫周边等。

文具展区
#03

文具展区

Stationery Pavilion

儿童/学生文具、书包笔袋、IP 授权文具、纸制品印刷品、美术画材及手工 DIY 等。

IP授权展区
#04

IP 授权展区

IP Licensing Pavilion

卡通动漫、文博艺术、影视综艺、电子游戏、体育赛事、潮流时尚等全品类 IP 授权。

婴童用品展区
#05

婴童用品展区

Baby Products Pavilion

婴儿手推车、安全座椅、奶瓶奶嘴、育婴电器、儿童护理、童鞋童服、儿童家具等。

Show Review

往届盛况 · 数据说话

现场气氛热烈,人流如织,商贸对接高效进行

2025 · 胡志明展

IBTE VIETNAM
35,269专业观众
80,000+新品爆品
25国家与地区观众
展商找到满意供应商98.5%
精准商贸对接场次865+

2026 · 雅加达展

IBTE JAKARTA
29,198专业观众
100,000+新品爆品
30国家与地区观众
展商找到满意供应商95.3%
精准商贸对接场次400+

2026 · 河内展

IBTE HANOI
51,001专业观众
80,000+新品爆品
10国家与地区观众
展商找到满意供应商94.8%
精准商贸对接场次563+
0+

累计沉淀高质量全球买家资源,广泛覆盖各级分销渠道与终端市场。

MykingdomAEONMINISOLotte MartMoss RetailToys KingdomNational Book StoreMustafa CenterBimba AIUEOWincommerceAeon MallSaiGon BrickM&G LifeTime Zone
Who You Walk With

与谁同行

合作协会(部分)

* 以下为部分支持与合作单位,排名不分先后

ATAA 亚洲玩具婴童协会联盟 印尼玩具协会 AMI 印尼婴童产业协会 P4B 印尼玩具制造及贸易商协会 APMI 马来西亚玩具婴童协会 PPPBM 泰国玩具协会 越南消费品发展协会 越南零售商协会 越南工商联合会 越南电子商务协会 越南中小企业协会 香港玩具品牌协会 韩国玩具工业协同组合 土耳其玩具协会 印度玩具协会 马来西亚批发商总会 印尼授权行业协会
21 Ways · 4 Matrix

让买家,在开展之前就看见你

整合线上线下资源、全方位多渠道的展会推广与买家邀约,精准触达目标采购商与专业观众
01

线下广告矩阵

Offline Advertising
  • 公交车广告 — 黄金线路覆盖全城
  • 户外大屏 — 核心地段高净值人群
  • 街道广告 — 展馆与专业市场沿线
02

数字营销矩阵

Digital Marketing
  • ADX 网络广告 · Google 搜索推广
  • Facebook · TikTok · Instagram · ZALO
  • EDM 群发 · WhatsApp 私域渗透 · 短信
03

地推邀约矩阵

On-site Outreach
  • 批发市场地推 · 门店合作派票
  • 1v1 VIP 买家登门邀约
  • 电话外呼 · 同类展会现场推广
04

媒体公关矩阵

Media PR & Broadcasting
  • 电视台报道 · 电台通勤时段播报
  • 新闻通稿 · 主办方与展商专访
  • 本土头部 KOL 种草 · 商协会组织采购团
21 项

系统化展会推广方式归纳为四大矩阵,覆盖从认知到到场的完整链路 — 每一届展会,都是一次城市级的市场动员。

Booth Pricing

展位报价

统一价 · 含基础设施交付 · 越南 / 印尼标准略有差异
标准展位

9㎡ 标准展位

3m × 3m · 三面围板
¥39,800 / 统一价
  • 地毯 · 楣板 · 层板 · 日光灯/射灯
  • 咨询台 · 桌椅 · 插座 · 垃圾桶
  • 越南/印尼当地标准交付
开放角费另计:双开口 ¥3,980/个、三开口 ¥7,960/个、四开口 ¥11,940/个
标准展位

18㎡ 标准展位

3m × 6m · 双倍配置
¥79,600 / 统一价
  • 双倍灯具 · 层板与桌椅配置
  • 河内展含泛光灯 · 胡志明展含射灯
  • 越南/印尼当地标准交付
开放角费另计:双开口 ¥3,980/个、三开口 ¥7,960/个、四开口 ¥11,940/个
光地展位

光地(18㎡ 起)

不含任何设施 · 由展商自行搭建
¥3,980 /㎡ · 统一价
  • 自由设计 · 品牌形象最大化
  • 特装搭建需提前报批
  • 更多优惠请咨询客户主任
* 以上价格为画册刊例,最终以组委会确认为准

联展优惠

Joint Show Discount · 预订越多,优惠越高

10%OFF
预订 两场 IBTE 系列展会,可享受 10% 多场次优惠
15%OFF
预订 三场 IBTE 系列展会,可享受 15% 多场次优惠
20%OFF
预订 四场及以上 IBTE 系列展会,可享受 20% 多场次优惠
Voices

展会好不好,听他们说

来自印尼、越南三城展会的展商与买家真实反馈
作为从 IBTE 第一届展会至今从未缺席的老朋友,我们现场成功对接到 Toys Kingdom、Time Zone 等印尼本地大型企业买家,收获颇丰。下一届 IBTE,我们现场再见!
汕头市泰兴源贸易有限公司 展商遥控玩具、塑胶玩具 · 雅加达展
作为 IBTE 的三届老展商,我们认为它是东南亚极具专业性的 B2B 展会。开展前两天我们接待上百位专业买家,多家客户意向强烈,计划小批量试单,后续有望返单。
贝发集团股份有限公司 展商文具、笔、本子 · 越南展
本届胡志明展买家对接成果喜人:仅 1 天就接洽 30 余家本地买家,超 20 家合作意向强烈。玩具及潮流消费品市场正迎来黄金发展阶段,我们已蓄势以待!
杭州引爆时空文化有限公司 展商潮玩盲盒 · 胡志明展
2026 IBTE 雅加达展上有许多在菲律宾市场潜力巨大的有趣产品。展会期间我已经与大约六家供应商进行了合作对接,这是发掘新产品和未来合作供应商的好机会。
National Book Store(菲律宾) 买家Adrian Atenor · CEO / Director
本届展会汇聚了全球优质供应商,尤其在潮玩与 IP 衍生品领域表现突出——原创设计毛绒、收藏级卡牌及机甲模型等热门品类,为我们的本地化选品提供了极具价值的平台。
MINISO VN 买家Võ Thịnh · 采购部经理
我们看到了众多国际展商带来的高品质、富有创意的产品,精准契合当前越南市场需求。我们已锁定多款意向产品,IBTE 越南展已成为东南亚玩具行业不可错过的采购平台。
My Kingdom 买家Thanh Vân · 商务总监 · 越南展

把好产品,带到东盟买家面前

2026–2027 三城档期正在预订中,早订早得黄金展位。展位咨询与观众登记,一个电话搞定。

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China's economic recovery is picking up speed, with the focus on boosting domestic demand in the second half of the year

Time: 2020-07-01 15:40:26

Author: 潮域展览

Click:

Driven by a series of policies, China's economic recovery momentum has been further consolidated. China's manufacturing purchasing managers' index (PMI), released by the National Bureau of Statistics

Driven by a series of policies, China's economic recovery momentum has been further consolidated.


China's manufacturing purchasing managers' index (PMI), released by the National Bureau of Statistics on June 30, rose 0.3 percentage points from the previous month to 50.9 percent, marking the fourth consecutive month in a business climate range.


Zhang Liqun, a special analyst with the China Federation of Logistics and Purchasing, said the PMI index rose slightly in June, indicating that the economic recovery was picking up speed. Since the "two sessions", the "six stability" and "six guarantee" policies have been implemented intensively, which echo all previous policies for comprehensive resumption of work and production, and the comprehensive effect of macro policies has become more obvious.


Wen Bin, chief researcher of China Minsheng Banking Corp, said in a comprehensive view, China's economic recovery has improved as a whole, but there is still considerable pressure on small and micro businesses and employment. In the next stage, macro policies should be further strengthened to support small and micro businesses, expand effective demand, and stabilize the basic disk of employment.

Earlier, the second quarterly meeting of the Monetary Policy Committee of the People's Bank of China affirmed the long-term economic growth and added some new statements such as "we will maintain an appropriate aggregate policy". At the same time, it also put more emphasis on improving the "directness" of policies and breaking through various blocking points of monetary transmission. China Business News has learned that the central bank has issued a notice on June 29, decided to cut the refinancing and rediscount rates by 0.25 percentage points from July 1.


It is worth noting that on the afternoon of June 30, at the 14th meeting of the Commission for Deepening Overall Reform of the CPC Central Committee, it was proposed to "respond to changes and open up new prospects through reform", "firmly grasp the key points, actively encourage exploration, highlight the actual effects of reform, and promote reform to better serve the overall interests of economic and social development".

The path of economic recovery is becoming clear


Under the impact of the sudden outbreak of the epidemic, China's macro economy experienced a deep contraction in the first quarter and a recovery in the second quarter. At present, the recovery momentum is strong and showing an obvious positive trend.


Xing Ziqiang, chief China economist at Morgan Stanley, told China Business News that the manufacturing PMI unexpectedly rose 0.3 percentage points to 50.9 per cent in June, compared with a consensus forecast of 50.5 per cent. The main drivers included improved production, up 0.7 percentage points to 53.9 per cent; New export orders rebounded 7.3 percentage points to 42.6 per cent as production in the developed world resumed. Middle and downstream demand has also shown signs of improvement, reflected in an increase in purchases (51.8 per cent in June, 50.8 per cent in May) and a reduction in finished goods inventories (46.8 per cent in June, 47.3 per cent in May).


Still, the employment sub-index fell 0.3 percentage points to 49.1 per cent, which Mr Xing said showed companies were still cautious about hiring.


Zhang Liqun also said that it should be noted that the external environment is still very severe, and the sustainability of the positive changes in foreign trade related indexes in the PMI remains to be seen. The level of the production index is still significantly higher than that of the demand index (order index), and the problem of the demand recovery lagging behind the supply is still outstanding. We should focus on making fiscal and monetary policies more effective in boosting domestic demand and further consolidate and strengthen the positive momentum of the economic recovery.


Pan Helin, executive director of the Institute of Digital Economics at Zhongnan University of Economics and Law, told CBN that the most difficult first quarter was over and the economy recovered well in the second quarter. China's economy is rebounding from the trough to the right track, with various policy tools to ensure positive growth. At the same time, we must be aware that domestic demand is recovering slowly and external risks and challenges are clearly on the rise. We still need to make greater efforts to return the economy to normal growth.


In addition to the PMI, the monthly growth in industrial profits for May, released on June 28, turned positive for the first time this year. An important economic indicator, the uptick in the data is further evidence of an accelerating recovery.


Macro-economic data for May also showed that the decline in market sales and fixed asset investment narrowed for three consecutive months, and the growth rate of service sector production index, high-tech industry and social sector investment all turned from negative to positive. At the same time, electricity consumption, freight volume and other physical indicators also achieved high growth.


The personage inside course of study analysis, the path of China's economic recovery has gradually clear, effective control of the epidemic in the first quarter and successfully hold the bottom line, to return to work and production in the second quarter of basic repair the supply side, under the policy of the second half of the large-scale comprehensive power demand is expected to continue to rebound, a new round of reform of dividends gradually appear, throughout the year will be relatively strong quarter by quarter recovery.


Lian Ping, chief economist and head of the Research institute at Uesc, told China Business News that economic growth will continue to pick up in the second half of the year. GDP growth in the second quarter is likely to be around 3 percent.


The International Monetary Fund (IMF) released its latest World Economic Outlook on June 24, forecasting global GDP growth of -4.9% in 2020, compared with its previous forecast of -3%. China's economy is expected to grow 1 per cent in 2020, making it the only major economy in the world that is expected to achieve positive growth.


In addition, institutions have recently started to upgrade their GDP growth forecasts for the second quarter. Nomura, for example, jumped from 1.2% to 2.6%. Lu Ting, chief China economist at Nomura, said the June PMI data showed the recovery was still on track, providing further support for the revised GDP growth forecast for the second quarter.


Structural monetary policy highlights "directness"

In order to hedge against the impact of the epidemic, the first five months saw a huge amount of domestic credit and social financing. And along with further consolidate the momentum of economic recovery, considering the macro risk of leverage climbed, and prevent the idle capital into real estate or financial markets, a few days ago, the central bank monetary policy committee meeting by the second quarter of 2020, more emphasis on improving the policy of "direct", through a variety of plugging point of monetary transmission, and the new "policy of total modest" and so on.

On June 29, the day after the regular meeting was announced, the Central bank issued a notice, deciding to cut the interest rates of re-lending and re-lending for rural residents by 0.25 percentage points and the rediscounted interest rate by 0.25 percentage points from July 1. In addition, the financial stability re-lending rate will be cut by 0.5 percentage point.

Wang Yifeng, chief banking analyst at Everbright Securities, told China Business News that the cut in re-lending and rediscount rates was highly targeted and did not represent renewed easing of monetary policy, but showed targeted support for weak links in the real economy.

Analysts believe that in the second half of the year, it will be difficult for monetary policy to be eased significantly, and the operation will closely serve the real economy, and the operation of structural monetary policy is expected to become the new normal.


The latest report from the Research Institute of the Bank of China believes that monetary policy will remain loose, but pay more attention to the operation of structural orientation and direct to the real economy.

The report pointed out that from the perspective of economic fundamentals, liquidity gap, financial stability and other perspectives, the probability of future RRR cuts is still large. At present, China's economic recovery is weak, and the recovery of both consumption and investment is still not obvious. Foreign trade is still under considerable pressure, and we need to continue the loose monetary policy. At the same time, considering the issuance of special national bonds and large-scale issuance of local special bonds, financial institutions are required to increase the allocation of these assets, which will lead to a large liquidity gap and need to be replenished. Maintaining reasonable and abundant liquidity is not only necessary to meet the recovery of the real economy, but also necessary to safeguard the confidence of the financial market.

Wen believes that monetary policy should guide financial institutions to yield 1.5 trillion yuan in profits to the real economy throughout the year. We will further reduce the reserve requirement ratio to release long-term funds, increase the willingness of financial institutions to allocate national bonds, special bonds issued by local governments, and corporate credit bonds, and reduce the issuance cost of bonds. We will improve policy tools and relevant mechanisms for direct access of funds to enterprises, protect market players such as small, medium and micro businesses, speed up the repair of business confidence, and stimulate the potential of domestic demand. We will prevent idle arbitrage and de-materialization of funds, and effectively guide the flow of funds to the manufacturing industry, small, medium-sized and micro enterprises and other necessary sectors.

According to the Research Institute of the Bank of China, the government prefers Banks to lower corporate financing costs through lowering the benchmark deposit interest rate and other means, which is mainly related to the recent increase of capital arbitrage phenomenon, and it is expected that the possibility of lowering the benchmark deposit interest rate in the short term will decrease.

Debt bulls are no longer bullish on stocks

Against this backdrop, agencies see little chance for bond bulls to return, despite a plateau in the bond market after deleveraging in May, especially as equity risk sentiment remains high.

"The bull market in bonds that began in q1 2018 has turned. For the next year to a year and a half, the opportunity for the bond market is very small." Avic Trust macro strategy director Wu Zhaoyin told reporters.

Several Chinese and foreign institutional bond investment managers told reporters that in the future, bond supply will remain high, and the central bank will pay more attention to the prevention of risks and direct to the real economy monetary policy innovation tools. As a result, the space for monetary policy is limited, with short-end interest rates likely to remain around 2 per cent.

Ubs told reporters that the central bank will still cut the MLF (medium-term Lending Facility) interest rate and reserve requirement ratio this year, with the 10-year Treasury yield expected to fall back to 2.8 percent in the third quarter. But as economic activity gradually recovers, yields could climb to 3 per cent by the end of the year.

Current institutions are optimistic about the performance of Chinese stock market in the third quarter. "The early normalisation of the Chinese economy this year provides fundamental support for A-shares." Wu Zhaoyin said.

Year to date, A shares have experienced A decline, rebound, volatility. The Shanghai Composite index closed at 2,984.67 on June 30, down 2.15% for the year. The Shenzhen component index is up 14.97% year-to-date; The chinext index rose 35.60%.

Meanwhile, IPO activity continued to grow compared with the same period last year. A total of 120 companies are expected to list on the A-share market in the first half, raising 139.9 billion yuan, with the number of ipos and the amount raised up 88% and 132%, respectively, from A year earlier, according to the Ernst & Young report. Driven by the technology innovation Board, the Shanghai Stock Exchange has won the global double title with 74 ipos and $15.8bn raised.

In the future, market fluctuations are inevitable. In addition to the influence of the peripheral market, the outbreak may be repeated, and factors such as the interim report, "the external environment may also be turbulent again in the third quarter, but in the long run, it is not enough to change the market trend." Wu zhaoyin said that the New Third Board reform has brought theme dividends to the market, while the theme of Hainan free Trade Port continues to be optimistic.


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