Bring quality products closer to the buyers who need them most.
A Decade of Dedication, Connecting ASEAN. IBTE spans Ho Chi Minh City, Jakarta and Hanoi — the largest and most professional B2B expo series for toys, baby products and stationery in Southeast Asia.
Three Cities, Three Shows
Tap into emerging markets and unlock unlimited global business opportunities across Vietnam and Indonesia.
6th EditionHo Chi Minh City
10th · UFI ApprovedJakarta
7th EditionHanoi
A Decade, One Mission
Since launching in Jakarta, Indonesia in 2016, IBTE has held 14 professional trade events across Southeast Asia. We have focused on one thing: bringing quality designer toys, baby products, stationery and IP-licensed products to the ASEAN buyers who need them most.
Today, IBTE is the largest and most professional toys and baby products B2B show in its host countries and across ASEAN, with a database of over 290,000 high-quality global buyers, strongly backed by the Asia Toy & Baby Products Association Alliance and governments and industry associations across multiple countries.
Deep Focus on Specialist Segments
The largest and most professional toys & baby products B2B show in its host countries and across ASEAN, attracting international buyers and professional visitors from the region and beyond.
Backed by Authoritative Bodies & Associations
Jointly supported by government bodies, national chambers and industry associations of both host countries, plus UFI and ATIA global resources.
A Strong, Professional Organizer
Organized by Chaoyu Expo — the largest overseas exhibition organizer under Zhenwei Exhibition Group — together with Chaoyu Culture and authoritative institutions in the host countries.
Market-Driven Show Planning
Dedicated zones for toys, trendy toys, stationery, IP licensing and baby products — an efficient one-stop sourcing and business-matching platform.
High-Quality Buyer Resources
Buyers gathered via industry associations, specialist markets, trade media and platform channels: distributors, brand agents, wholesalers and VIP professional buyers.
Efficient B2B Matchmaking
Dedicated high-quality exhibitor–buyer matchmaking sessions with customized visitor routes and sourcing plans, facilitating business cooperation for both sides.
Five Categories, One Platform
IBTE is a one-stop platform featuring all categories demanded by ASEAN buyers.
Toys
Electric toys, wooden toys, plastic toys, educational & intellectual toys, assembly toys, RC toys, video game consoles, multimedia games, board games, children's play equipment, soft play, tricycles & bicycles, teaching supplies, decorations, etc.
Trendy Toys
Blind boxes, plush toys, mecha, building blocks, figures, board games, trading card games, BJD dolls, gashapon capsules, independently designed toys, art collectibles, etc.
Stationery
Children's & student stationery, school supplies, art supplies, back-to-school season stationery, IP-themed stationery, office stationery, toy & stationery sets, paper products & printing, DIY crafts, etc.
IP Licensing
Cartoon & anime, cultural & museum art, film, TV & variety shows, video games, online literature, sports events, trendy fashion, character images, book publishing, corporate brand & university IP — full-category IP licensing.
Baby Products
Baby strollers, carriers, walkers & high chairs, infant safety products, baby appliances, bottles, pacifiers & feeding products, cribs, wipes, children's furniture & home textiles, baby food, footwear & apparel, accessories, etc.
ASEAN buyers demand.
Fresh from the Show Floor
The show floor buzzed with energy, packed with visitors and productive business matching in full swing.
2025 Vietnam Review
2026 Jakarta Review
2026 Hanoi Review
Who You Walk With
Accumulated high-quality global buyer resources, endorsed by authoritative industry alliances and government agencies.
Get buyers to see you before the show opens
Integrating online and offline resources to deliver all-round, multi-channel promotion and buyer invitations — accurately engaging target buyers and professional visitors.
Matrix 1 · Offline Advertising
- Bus Advertising
- Outdoor Advertising
- Street Advertising
Matrix 2 · Digital Marketing
- Online Advertising
- Search Advertising
- Social Media
- EDM Blast
- SMS Marketing
Matrix 3 · On-site Outreach & Invitation
- Wholesale Market Outreach
- 1v1 Buyer Invitation
- Store Partnership
- Telemarketing
- Peer Expo Promotion
- Ticket Distribution
Matrix 4 · Media PR & Broadcasting
- Media Coverage
- TV Coverage
- Radio Advertising
- Press & Interviews
- Association Promotion
- KOL Collaboration
Booth Pricing
Flat-rate turnkey booths or flexible raw space — with official multi-show discounts across the IBTE series.
9㎡ Standard Booth (3×3m)
- Carpet, fascia panel, 6m shelving
- Lighting: 3 fluorescent lamps (HCMC: 2 + 1 spotlight)
- Info counter ×1, table ×1, chair ×3
- Power socket ×1, waste bin ×1
18㎡ Standard Booth (3×6m)
- Carpet, fascia panel, 12m shelving
- Lighting: 6 fluorescent lamps (HCMC: 2 + 1 spotlight)
- Info counter ×2, table ×2, chair ×6
- Power socket ×2, waste bin ×2
Raw Space (from 18㎡)
- Raw space, no facilities included
- Custom stand design & build by exhibitor
- Ideal for island booths & brand pavilions
- Two or more openings: +5% opening fee
✦ CMO Sponsorship Package — 20+ advertising resources from $680: homepage banner slots, promotional video production, show catalogue ads, visitor badges & tote bags, TV & radio coverage, KOL collaboration, giant inflatable mascots and more. Contact your dedicated account executive for details.
Don't take our word for it.
Hear from exhibitors and buyers.
"We owe much of our growth to this platform. Through IBTE we secured orders from Toy Kingdom and met major global buyers. Chaoyu Expo allows us to refine our strategy and deepen our presence in Southeast Asia — see you at the next IBTE!"
"IBTE is the key bridge to capture this fast-growing market. Visitor quality and efficient buyer matching boosted our overseas brand presence — from Ho Chi Minh City to Hanoi, we saw Vietnamese customers embracing designer toys."
"Over the first two days we welcomed 100+ professional buyers — Vietnamese wholesalers, retailers and SEA channel partners. Many placed trial orders. Both professional and efficient. We will book a bigger booth next time."
"IBTE Jakarta 2026 features many interesting products with great potential for the Philippine market — a valuable platform to discover new products and establish partnerships with global manufacturers."
"IBTE has always been an effective platform for finding quality suppliers in toys, souvenirs and educational goods. This year alone gathered suppliers from China, Japan and Korea — we look forward to upcoming IBTE shows."
"Quality suppliers worldwide, standing out in design toys and IP derivative merchandise. A highly valuable platform for exchange and cooperation as we advance our localized sourcing strategy."
Ready to meet your next buyer in Southeast Asia?
Talk to the IBTE team about booth reservation, the CMO sponsorship package, or visitor pre-registration.
Pre-registration
Vietnam Websiteibte.com.vn
Indonesia Websiteibte.co.id